Global Nexus Institute Ltd

Foundations of Data Analytics

This course offers a comprehensive introduction to core data analytics concepts and practices, structured across five engaging modules. Participants will ... Show more
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Module 1: Introduction to Data Analytics

Discover the fundamentals of data analytics and its significance in modern business environments. This module introduces key concepts, terminology, and the role of analytics in driving informed decision-making. Understand the purpose of data analysis, common challenges, and the overall lifecycle of analytics projects. Explore the OSEMN framework — Obtain, Scrub, Explore, Model, and Interpret — as a structured approach to managing analytics tasks. Gain insights into how organizations leverage data to gain competitive advantages and improve operational efficiency.

Module 2: Obtaining and Scrubbing Data

Learn the essential skills for data collection and cleaning. This module covers various data sources, including databases, APIs, and web scraping techniques. Understand the importance of data quality, integrity, and consistency. Practice techniques for data cleaning such as handling missing values, removing duplicates, and correcting errors. Explore tools and best practices for transforming raw data into a structured format suitable for analysis. Develop an understanding of data privacy and ethical considerations during data acquisition.

Module 3: Exploring and Modeling Data

Dive into methods for exploring data to uncover patterns, trends, and relationships. Learn how to visualize data through charts and graphs to facilitate understanding. Explore descriptive statistics and advanced data modeling techniques to summarize data characteristics. Gain hands-on experience with basic statistical tests and data segmentation. Understand how to identify data gaps and determine the relevance of collected data for specific business questions. Discuss various data formats and their applications across different scenarios.

Module 4: Interpreting Data

Develop skills to derive actionable insights from data analysis. Focus on translating technical findings into clear, strategic recommendations. Learn techniques for communicating complex results to non-technical stakeholders. Explore case studies on how data-driven insights influence decision-making processes. Examine the strengths and limitations of different data sources and analysis methods. Practice evaluating data quality and reliability to ensure sound conclusions. Emphasize the importance of aligning data insights with business goals and KPIs.

Module 5: GenAI in Data Analytics

Explore the emerging role of Generative AI (GenAI) in modern data analytics workflows. Understand how AI-powered tools can assist in data analysis, visualization, and report generation. Discuss ethical considerations and responsible use of AI technologies. Examine real-world applications of GenAI in automating routine analytics tasks and enhancing data exploration. Identify opportunities and challenges associated with integrating AI into existing analytics frameworks. Prepare to leverage AI tools to augment your data analysis capabilities and improve efficiency.

The OSEMN Framework
Week 1: Working With Data
Week 2: Obtaining & Scrubbing Data
Week 3: Exploring and Modelling Data
Week 4: Interpreting Data
Application: Using the OSEMN framework
What Is Generative AI?
Week 5: GenAI in Data Analytics
GenAI in Data Analytics
What skills will I gain from this Data Analysis with Sheets and SQL course?
You will learn data cleaning, statistical analysis, trend identification, SQL data extraction, visualization techniques, and building interactive dashboards for effective data presentation.
Is prior experience necessary to take this course?
No prior experience is required. The course provides foundational knowledge, guiding beginners through spreadsheet functions, SQL queries, and visualization tools step-by-step.
What tools and platforms are covered in this course?
The course covers Google Sheets, and SQL databases, enabling you to analyze and visualize data across popular platforms.
How will this course help in practical data analysis tasks?
It emphasizes hands-on exercises, applying the OSEMN framework and spreadsheet functions, to prepare you for real-world data analysis and decision-making scenarios.
Course details
Duration 5 Weeks
Lectures 85
Video 20 hours
Quizzes 15
Level Beginner
Basic info
  • Course Title: Data Analysis with Spreadsheets and SQL
  • Duration: Self-paced with 5 comprehensive modules
  • Language: en_US
  • Level: Beginner to Intermediate
  • Format: Video lectures, hands-on exercises, and projects
Course requirements
  • Basic computer skills and familiarity with spreadsheets
  • Access to Google Sheets and Tableau software
  • A computer with internet connection
  • Willingness to learn data analysis techniques
  • No prior experience with SQL required
Intended audience
  • Marketing professionals seeking to enhance analytics skills
  • Business analysts and decision-makers
  • Graduate students interested in data-driven decision-making
  • Professionals exploring data analysis for the first time
  • Anyone interested in understanding how data insights improve business outcomes

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Foundations of Data Analytics